The Madill Group has launched a TV campaign to promote Madill Used Cars in country QLD. Breaking the traditional car commercial mould, the spot uses dogs to promote the car dealership.
FourFiveSixSeven's Tony Hoad said "Our consumer insight was that people like dogs. So we decided to make an ad with lots of dogs in it. As a duty to our client, we also included some cars in the shots along with the dogs."
Director and Producer: Tony Hoad
