Evercool

1 August 2012
 

Advertiser: Van Heusen

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Business apparel brand Van Heusen has launched a campaign for its new range of temperature-regulating men's wear, Evercool.

The campaign was created by Bashful and Collider and features a television spot, print, online and social media executions. It promotes the brand's suits, shirts and underwear that claim to keep the body 'cool and dry'.

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