Calvin Klein has brought back the original model of fragrance Eternity, Christy Turlington Burns. But this time there's a twist - her husband, director and actor Ed Burns, features in the campaign too.
The new Calvin Klein global campaign announces the arrival of Eternity Night, described as “a new creamy floral fragrance”.
The images in the campaign, captured by photographers Inez Van Lamsweerde and Vinoodh Matatin, and directed by Trey Laird of Laird + Partners, focus on the romance and allure the fragrance promises.
Alongside the campaign, Calvin Klein is also launching The Eternity Project, a new global philanthropic initiative. The project highlights charitable endeavours to help better individuals and communities.
The first non-profit organisation to partner with The Eternity Project is Every Mother Counts (EMC), founded by Turlington Burns, to end preventable deaths caused by pregnancy and childbirth around the world.
Credits:
Editorial: Eternity Calvin Klein
Photography: Inez Van Lamsweerde and Vinoodh Matatin
