Foster's Group-owned Treasury Wine Estates has launched a global campaign for premium wine brand Wolf Blass.
Created by DDB Melbourne, the "Enjoy the View" campaign "uses powerful imagery of the Eagle imperiously surveying the world from his pinnacle, creating a symbol of strength that reasserts the masculine values of Wolf Blass".
The campaign launches on September 5 across print, magazines, digital, outdoor, online and social media. The work will run in Australia, China, the USA, Canada and the UK.
