IGA reminds us that Easter is just around the corner in its latest TV ad campaign.
Starring a giant-sized IGA Easter bunny, the campaign by Creative Oasis, is promoting festive treats for the family at affordable prices.
IGA have also set up a 'Creative Kitchen’ challenge that will be running over Easter. The aim of the game is to purchase an ingredient from IGA and from this create and then submit a recipe for Easter. Each entrant has the chance to win weekly prizes, including an iPad2.
The campaign will run across TV, mobile, online and in IGA stores up to 22 April.
CREDITS
Client: Metcash Food & Grocery Metcash Food & Grocery Acting General Manager
Marketing: Tracy Wilson Metcash Food & Grocery acting National Consumer
Marketing Manager: Jo Lloyd Metcash Food & Grocery National Brand
Manager: Loane Avenell
Agency: Creative Oasis
Creative Director/Writer: Paul Knights
Senior Art Director: Paul Tilley
Group Account Director: Saxon Wyatt
Agency Producer: Chris Ford
Production Company: Plaza
Flims Director: Dave Wood
Producer: Lee Thomson
Audio Production: Buzz Pringle at GAS
Digital agency: Razorfish
Digital Account Director: Sally Rintoul
Senior Account Manager: Melina Hamilton
