According to a study done by Kotex, 81% of women think sweat patches aren't good which has led to the launch of a new campaign to promote U by Kotex Sport Liners.
The spot sees various women exercising with sweat patches on their nether regions until they opt to wear a Kotex Sports Liner.
“We understand that Australian girls like to stay active, however one thing they worry about is experiencing embarrassing sweat patches when exercising. The new program lets girls to know that with U by Kotex Sport Liners they can stop worrying and concentrate on more important things” said Margaret Cheung, marketing manager at Kimberly-Clark Feminine Care.
Executive Creative Director: Raj Rabindranath
Art Director: Cassandra Jamcotchian
Creative Director: Dale Rhodes
Agency Producer: Ian Ford
Copywriter: Erin Beaupre
Production House: Jungleboys
