Don't Just Wear Them

10 August 2011
 

Advertiser: Bonds
Creative Agency: Holler Sydney

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Bonds has unveiled the latest phase in its "Feel the Colour" campaign which invites users to upload photos for a chance be featured on limited edition pairs of Hipsters.

Created by Holler Sydney, the promotion uses the tagline "Don't Just Wear Our New Hipsters - Create Them" to encourage young people interested in fashion, photography and design to take part.

The online promotion gives users the option to submit their entry via photo sharing app Instagram.

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