Bulla Dairy Foods has served up an online campaign featuring MasterChef's George Calombaris.
The Dollop of Happy website allows consumers to share recipes and tips and interact with Geroge himself.
Bulla Cream's senior product manager Meg Wise said "This campaign has revolutionised the way we communicate – creating a space where our brand, Ambassadors and consumers can engage and inspire each other, while welcoming new consumers to the brand.”
