The Australian is launching phase one of a two-pronged campaign to promote its new digital subscription packages.
The first part of the campaign will launch next week targeting existing readers of The Australian through a print and online promotion.
The Australian will offer readers a three-month free trial of the digital subscription, through a digital pass that provides full access to the website, tablet app and new mobile site.
The second part of the campaign, which will launch early next year, will focus on attracting new readers through sampling, search marketing, social and digital media strategies.
George Patterson Y&R Sydney handled the creative and the media strategy was developed by ZenithOptimedia.
