Car ads usually feature driving scenes through unrealistic terrain but what about a 13-minute car chase? Jaguar created a short film for its F-Type sports car starring Homeland's Damian Lewis.
It's over-the-top but worth 13 minutes of your the life.
The film was created by Ridley Scott's production company which explains its blockbuster excessiveness. You may have to remind yourself that it's an ad because even though the Jag appears throughout the entire film, it begins to feel like you're just watching a movie.
Is a 13 minute short film more effective than a 30 second spot? Let us know in the comments below.
