What better way to advertise suitcases than to have someone carrying them on a tightrope above a city? Samsonite's latest campaign does just that.
The spot has three international tightrope performers balancing with Samsonite Firelite luggage in beautiful and picturesque locations.
Samsonite Australia's Vice President Ari Priester said “We think the new campaign is fabulous. You can’t keep your eyes off those guys doing such cool things on the tightrope, and it’s amazing that they could actually do it carrying Samsonite luggage.”
The campaign will be supported by print, online and outdoor.
To watch how the ad was made, click here.
