Cover-More is sending its 'Essence of Travel' photo competition winner, Dan Moore, on a two week overseas adventure that will be dictated by its Facebook fans.
The campaign encourages the Cover-More Facebook fans to vote on Dan's holiday destination and what he'll get up to while he's there. Consumers have the chance to win an iPad mini each time they vote.
Cover-More social media manager, Lynton Manuel said “‘Dan Does...’ gives something back to our Facebook friends. We are focussed on creating interesting content that engages people and shows the amazing adventures travel can provide."
To watch the first teaser, click here.
To watch the second teaser, click here.
Project Co-ordinator: Kelly McNamara
Creative Director: Matthew Snyder
Creative Designer: Jennifer Hoppe
