Quilton has launched a cheeky new campaign as part of the 'Loves Your Bum' integration. The spot stars cupid, Quilton's brand ambassador, who also features on the new packaging.
As all good advertisers aim to turn the status quo on its head, so do the creators of this brief, Gorilla Communications. Cupid shoots three clouds together (representing the three ply toilet tissue), to form a heart (that's the 'loves' bit sorted). Then, lo and behold, the cloud is inverted, getting the bum bit ticked too. Remarkable.
Production: Collider
Director: Clemens Habicht
