Anh Do is back for the next phase of IGA's new campaign. The second part of the initiative focuses on IGA's link to local communities and charities.
In the spot, Anh Do visits the schools, the Flying Doctors and a Surf Life Savings club.
Chief operating officer of Metcash Food & Grocery, Silvestro Morabito said, “The campaign also demonstrates the commitment local independent retailers have made in supporting more than 1,000 recipients across the country, including charities, community organisations, schools and hospitals over the last year."
The campaign will run across TV, digital and POS over the next year.
Watch the behind the scenes video.
Creative Director/Writer: Paul Knights
Producer: Chris Ford
Production Company: Film Graphics
Director: Adam Blaiklock
Producer: Tony Tverdeich
