Bond University has launched a new integrated campaign which aims to set the university apart from other institutions. It features a new spot that was filmed around the world.
The TVC highlights people coming together with shots filmed around the world in Australia, Singapore, India and London.
Pusher's managing director, Kim Hopwood said “This campaign is going to clearly set Bond apart in the market place. University communication can be very bland at times following the same old formula. By communicating their philosophy, Bond is showing what they stand for as a brand.”
The campaign will run across TV, cinema, digital, outdoor, radio and press.
Director: Paul Giggle
Production: Blacklab
Post Production: Cutting Edge
