The Roofing Tile Association of Australia (RTAA) has commissioned Ursa Metropolis to create a new advertising campaign to make roof tiles top-of-mind and top-of-house for new home buyers and builders.
The “Come home to tile” campaign points out the many structural and lifestyle advantages that concrete and terracotta roof tiles have over their most commonly used rival, sheet metal.
As the first from tile manufacturers in some time, the campaign has been designed to slow the momentum that metal roofing has gained over the last few years.
With their new 30 second TVC, strategically placed press and outdoor, online presence and a raft of collateral sales materials, the RTAA are confident that sales will be anything but tinny.
Executive director: Tony Tanner
Executive creative director: Denis Mamo
Creative team: Helen Shortis & Geoff Fischer
Group account director: Mei-ling Billing
Agency producer: Chris Ford
Production: Luscious International
Producer: Lucas Jenner
Director: Richard Gibson
Executive director: Tony Tanner
Executive creative director: Denis Mamo
Creative team: Helen Shortis & Geoff Fischer
Group account director: Mei-ling Billing
Agency producer: Chris Ford
Production: Luscious International
Producer: Lucas Jenner
Director: Richard Gibson
The Roofing Tile Association of Australia (RTAA) has commissioned Ursa Metropolis to create a new advertising campaign to make roof tiles top-of-mind and top-of-house for new home buyers and builders.
The “Come home to tile” campaign points out the many structural and lifestyle advantages that concrete and terracotta roof tiles have over their most commonly used rival, sheet metal.
As the first from tile manufacturers in some time, the campaign has been designed to slow the momentum that metal roofing has gained over the last few years.
With their new 30 second TVC, strategically placed press and outdoor, online presence and a raft of collateral sales materials, the RTAA are confident that sales will be anything but tinny.
