Young, fashion-conscious and social media savvy? You're the target of a new multi-platform campaign from luggage brand American Tourister. It aims to promote its Prismo range of colourful suitcases and offers two trips to New York.
Called 'Colour in Motion', the campaign is led by five online videos featuring professional dancers demonstrating the colour and "movement" of its suitcases across four dance genres. It also executed an activation at Chadstone shopping centre, in which it asked shoppers to create their own dance clips incorporating the suitcases. It also featured a live performance from one of the dancers in the push.
It will be supported with print, online, experiential and social media activations.
Credits:
Mitchell & Partners: Media
Rodeo: Digital
ApolloNation: Experiential
