Chicken retailer Lenard's has kicked off the latest phase of its "What's For Dinner?" branding campaign, entitled "Clever Chicken".
Created by SMG Red, the campaign was designed to resonate with Australians after a national survey conducted by Pacific Magazines revealed that 62% of people purchased chicken more than any other meat, and the average Australian ate chicken 2.1 times per week.
The campaign is running across print, television and online.
