Bacardi has launched a global campaign to announce tennis player Rafael Nadal as the new Bacardi Limited Global Social Responsibility Ambassador.
The "Champions Drink Responsibly" campaign by M&C Saatchi was originally launched in 2008 will continue through advertising, PR, social media and experiential initiatives.
Bacardi will soon be announcing details of the next phase of the campaign as it stages a number of events with Rafael Nadal around international tennis tournaments, including Madrid, Wimbledon, and the US Open.
