NRMA has been helping Australians get back on their feet for 85 years. The new brand campaign observes communities after disaster strikes when people help out and stick together.
NRMA general manager of marketing, Anthony Justice said "We are focusing our campaign on the days after a major event, not the disaster itself. It’s the time when people help each other get back on their feet, and in the past 85 years, we have learned how to do this better than anyone."
The campaign will run across TV, press, out-of-home, digital, pre-rolls and radio.
Production Company: Revolver Films
Director: Justin Kurzel
MD/Executive Producer: Michael Ritchie
Executive Producer: Pip Edwards
Producer: Serena Paull
