If carbs are tempting you at lunchtime, the new spot from Arnott's may have a solution.
The campaign features a relentless slice of bread and a lady who won't give in to the persistent carb. She fights back and opts for Crustkits instead.
DDB Group's creative director, Scott Huebescher says “We are very excited to have been
able to create a big idea platform in ‘Carbs Don’t Fight Fair, Fight Back with Cruskits’. It’s such a
powerful truth and has given us a great creative vehicle to execute against time and time again.”
Executive Creative Director: Dylan Harrison
Creative Director: Scott Huebescher
Creative Team: Nadia Ahmed and Anna O’Donoghue
