Work wear brand Worksense has unveiled an outdoor campaign in regional Australia produced by The Works.
With the tagline "Built for the toughest country", the campaign features 'real people' in tough working environments.
The campaign will be rolled out across print and outdoor in areas where resources industries are concentrated.
Worksense's flagship store in Mackay, Queensland has undergone a redesign to incorporate the new campaign. A launch party for the store will be held with resource industry figures.
