The World Toilet Organization and Saatchi & Saatchi Singapore have kicked off a tongue-in-cheek crowd-funding campaign to improve sanitation for school children in South Africa.
'Brown Friday' hijacks Black Friday, the start of the shopping season, and asks people to 'give a shit' and make a donation towards the $30,000 needed to build a toilet facility at a school in KwaMashu, South Africa.
It will be the first of 10 toilet facilities for school children aimed to be built in 2014. The campaign is activated online and hosted at crowd-funding website Indiegogo. Donations are open until 6 January.
