If anyone was wondering where the easter bunny lives, he lives in Joyville. Well, at least according to the latest spot from Cadbury.
Kraft Foods' general manger maketing (chocolate), Ben Wicks said “Easter is a magical time of giving, and the easter bunny has been symbolic of this joyful event for generations of Australians. We hope that this playful journey with the Cadbury Easter Bunny as he delivers his Cadbury easter treats will bring a smile to many faces, and a sense of anticipation!”
The campaign will be supported by out-of-home, PR and in-store marketing.
Production Company: Good Oil
Post Production: Fin Design
Digital: Visual Jazz