Australian vodka brand Vitek Vodka has launched a tounge-in-cheek campaign based on the premise that vodka distillers should "stick to what they're good at".
Created by JayGrey, the campaign is led by two television spots, 'Bonsai' and 'Parkour', and sheds humorous light on what the distillers do in their free time. The campaign will additionally run across print, POS and radio.
