To promote the launch of the signature Steve Aoki headphones, Sol Republic kicked off an experiential campaign that had models walking around the streets wearing only paint and headphones.
Sol Republic's brand manager Sohan Karunaratne said “There are plenty of Steve Aoki fans across Australia and just as Steve blows his audience away with each performance, we wanted consumers to be wowed by the release of headphones. We are constantly looking for new ways of marketing to our audience and reaching out to them in new and creative ways, whether that’s through demonstrating the work of a top body paint artist or hiding new headphones in secret locations around the country. It also gives us the chance to meet our consumers and witness their excitement first hand”.
