Bayer has launched a campaign to promote its latest product in the Berocca line, Berocca Focus 50+.
Created by The Campaign Palace Sydney, the campaign focuses on the multivitamin's ability to improve concentration, clarity, and stamina for people aged 50 and over. It carries the humorous tagline 'Performance, Yes. Miracles, No'.
The campaign will run across television and print, and is set to launch at the end of February.
