Behind The Visor

29 April 2013
 

Advertiser: Defence Force Recruiting

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Ever wondered what it would be like to be a fighter pilot? Here's your chance. Defence Force Recruiting has served up an interactive campaign that gives people a look through the eyes of a trainee fighter pilot.

The campaign that aims to boost the Defence Force's recruitment will give insight to the four year training regime that fighter pilots undertake.

Chief creative officer of Y&R Australia/New Zealand, Ben Coulson said “Behind the Visor is by far our most comprehensive interactive project yet. Part film, part first person game, part interactive documentary & recruitment website. Every element was developed inside GPY&R and I think it beautifully represents our capability as a modern integrated agency."

Chief Creative Officer: Ben Coulson
Art Director: Nicholas Sellars
Producer: Sheridan Bott and Luisa Peters
Production Company: Jungle Boys
Post Production: Fin

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