Rekorderlig Cider has launched a mouth-watering integrated campaign to promote the new flavours of the Beautifully Swedish range.
The campaign features four ambassadors from Sweden who are the rising stars in their field and each inspired the Beautifully Sweden range.
Rekorderlig Cider customer marketing manager John Logue said "Rekorderlig Cider & the total Australian cider category enjoyed a fantastic year in 2012 here in Australia. This year will also see the launch of our Beautifully Swedish Collective. The collective will feature in our bar and store activations right through to our point of sale and packaging as well as featuring in our national above the line activity.”
The initiative will run across outdoor, digital, experiential and POS.
