Bacardi rum has kicked off a new brand campaign with the tagline "Bacardi Together".
Created by Rainey Kelly Campbell Roalfe Y&R London and Y&R New York, with local creative adaptions by BMF, the campaign asks consumers to fight the challenges of modern day society and celebrate reconnecting in person and getting 'social'.
The campaign will run across television, cinema and online with social media, sponsorship and PR activity.
