Australia's Game

15 March 2012
 

Advertiser: AFL

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The AFL has launched a campaign supporting the 2012 Toyota AFL premiership season called "Australia’s Game", featuring AC/DC's iconic song It's a Long Way to the Top. 

Created by AFL Media and George Patterson Y&R Melbourne, the campaign aims to showcase the passion of the game and its ability to include and engage all Australians. It launched 15 March 2012.

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