An emotive video targeting all the Brits living Down Under and all their families back in the UK forms a new joint campaign for Tourism Australia and British Airways.
The campaign, by OgilvyOne in London, follows life in Bondi for young Esme, who moved to Australia with her family due to her dad's job.
The 'Australia has everything. Except you' campaign video was played to Esme's grandparents during a trip to the cinema in the UK, with their reactions captured on film.
The campaign is being promoted through the hashtag #VisitSoon
