A collection of dining nightmare scenarios – the cheapskate who 'forgot' his wallet, spillage on a silk dress, kids who need to mind their manners – can be alleviated with a free bottle of wine in Citibank's online video.
The ad was directed and produced by Nathan Earl, whose credits include The Chaser's War on Everything and Hungry Beast.
“The team at Citibank wanted to create a piece of content that would work as sheer entertainment, and understood this would need to be light on branding as this was not a traditional TVC,” Earl said. “We made the decision to keep the brand mention right until the end.”
Citibank managing director of marketing, digital banking and customer experience Linda Duncombe said: “We want to cut through the noise and deliver a simple and rewarding message about our free bottle of award winning wine when you dine at Citibank Dining Program partner restaurants.”
