There's more to being in the Air Force than just being a pilot which is why Defence Force Recruiting has kicked off an interactive campaign that gives consumers insight into the in-depth world of working in the Australian Air Force.
The campaign works around an interactive film where everything is clickable. Information and videos are given on different roles, hardware and even location temperature.
Ben Coulson, chief creative officer of Y&R Australia/New Zealand said “Anytime. Anywhere is a brilliant example of where I think we are headed with film interaction. It genuinely amazes me that we can now make glossy brand ads that carry all the information of a complete campaign, can include hundreds of bespoke experiences and have limitless personalised calls to action. While this kind of project is mind bogglingly complex to execute, it’s a really exciting skill set for the agency to master.”
The interactive film will be supported by TV and cinema.
Chief Creative Officer: Ben Coulson
Creative Director: Chris Northam
Art Directors: Nicholas Sellars and Paul Meates
Copywriter: Evan Roberts
Head of Digital: Matt Farrugia
Production company: Prodigy
Director: Dael Oates
Co Producer: Serena Paull
