Qantas gives contestants something to sing for as it unveils ads as part of its partnership with The Voice Season 3.
It's the first time Qantas has sponsored a music TV talent show and kicks off by promising the show's three Grand Finalists a chance to win a Qantas Cash reward card.
The creative, handled by Big Red, won't blow your mind but it does get the airline in front of the masses.
Olivia Wirth, group executive of brand, marketing and corporate affairs from Qantas said: “This is an exciting new marketing opportunity for Qantas and our sponsorship of The Voice not only offers terrific brand exposure through one of the highest rating programs in the country, it also gives us the opportunity to showcase our latest products, services and retail campaigns via clever and entertaining integrations.
"Traditional marketing campaigns still have their place however we see great opportunity around using creative sponsorship partnerships more and more to help deliver our desired marketing and commercial outcomes.”
The finalists will be mentored along their journey on Channel Nine's talent show by music stars Kylie Minogue, Joel Madden, Will.I.Am and Ricky Martin.
