Need a reason to pop to your local? Carlton Daught has obliged with Amber Jubilee as the beer and the brewery celebrate 150 years in business.
Clemenger BBDO Melbourne has created three TVC instalments reminding punters with gentlemanly pomp and circumstance to head to their nearest local and help celebrate with a schooner or two.
Alongside the campaign, Carlton is collecting 150 of the best pub stories, each receiving a commemorative plaque to immortalise the yarn in Australian pub-lore, plus $150 to put behind the bar in a bid to create some more stories.
A limited edition heritage brew will also be made available in selected pubs, along with commemorative products for retailers. A social media campaign will also run throughout this year.
Get to that local!
CREDITS
Executive Creative Director - Ant Keogh
Creative Directors - Rich Williams and Ant Phillips
Art Director - David Klein
Copywriter - Anthony Moss
Copywriter - Benn Sutton
Planning Director - Michael Derepas
Planner - Matt Pearce
Group Account Director - Adrian Mills
Senior Account Director - Nick Cohen
Account Manager - Celeste Baer
Account Executive - John Stowell
Account Executive - Bianca Shah
Agency Producer – TV Cindy Phillips
Agency Producer – Print Nick Short
Agency Producer – Digital Gemma Seeto
Designer - Jay Chapman
PR agency - Liquid Ideas
TV Production
Director - Grantley Smith
DOP/Cinematographer - Geoffrey Hall
Offline Editor - Marty Gilchrist
Online Editor - The Pixel Kitchen
Music Composer Fanfare Trumpet (end frames) - Marcus McLaughlin
Post Production Company - The Pixel Kitchen
Producer - Jeremy Flynn
Executive Producer - Cory Esse
Production Company - Exit Films
Sound Design/Engineer - Paul Le Couter
Sound House - Flagstaff Studios
Painter - Daniel Smith
Clients
General Manager of Marketing - Andrew Meldrum
Marketing Manager - Alastair McCausland
