Giesen Wines has launched a $1 million campaign that will appear on billboards around Sydney Melbourne and Brisbane over the next three months.
The initiative aims to build on the brand's positioning as the second largest selling branded sauvignon blanc and to assist the brand in standing out from its competitors.
Giesen General Manager, Kyle Skene says "We’re delighted to embark on the next phase of Giesen Wines growth and believe this advertising coupled with the introduction of our own sales team will ensure we can respond to the dynamic Australian market. Significantly, it will allow us to strengthen our relationships with key customers, particularly specialist retailers, restaurants and bars.”
The outdoor campaign will be supported by print and digital.
