Free-range poultry brand Lilydale has served up a campaign that aims to promote the Baiada-owned brand. The spot features a large group of chickens running, munching and flapping around in the grass.
The TVC goes to air tonight during My Kitchen Rules and will be supported by print, POS and social media platforms.
Creative director of M&C Saatchi, Tom McFarlane says “The campaign gives the much-loved Lilydale brand even more of a ‘feel good’ factor.”