Pry it out of their cold, dead hands? America's States United To Prevent Gun Violence's new campaign urges legislators to change gun laws to keep up with the times.
This confronting ad shows an unhappy man walking into an office with a musket. He walks up to his target, aims and shoots. Everyone runs away unharmed as he has to reload his single bullet weapon.
The tag line features as the punchline for the spot "Guns have changed. Shouldn't our gun laws?".
Production: Harvest Films
Director: Adam Goldstein
Executive Creative Director: Steve Krauss
Creative Director: Eric Schutte
