What's your Aussie lifestyle?
OPSM's latest campaign promises a pair of specs to suit every Aussie lifestyle. Set in the Western Australian town of Busselton, the brand finds frames for everyone from bee keepers to fashion designers – OPSM's new 2014 range caters to each individual shape and taste.
The campaign, created by Saatchi&Saatchi, runs online and in store, including a unique digital catalogue introducing a ‘Shop Now’ link.
Credits:
Creative Agency: Saatchi&Saatchi
Executive Creative Director: Damon Stapleton
Creative Director: Matt Gilmour
Senior Art Director: Nils Eberhardt
Senior Copywriter: Veronica Copestake
Group Business Director: Catherine Harris
Senior Account Director: Ross Jauncey
Senior Account Manager: Ken Attard
Agency Producer: Greg Fyson
Production Company: EXIT
Films Director: Stephen Carroll
Producer: Tobias Webster
