LG has released a cinema spot claiming four out of five people prefer the LG 3D television over leading competitors.
Created by George Patterson Y&R Sydney, the ad evolved from a comparison test conducted in shopping centres across the country in which more than 4000 people were asked to trial the LG Cinema 3D TV against a competitor's LED 3D TV and vote for the one they preferred.
With most preferring the LG 3D TV, "the new execution takes the point of view of the one who didn't ... with surprising results".
