Commonwealth Bank has launched a direct marketing campaign featuring work by 18-year-old photographer Nirrimi Hakanson.
Created by BMF, the campaign poses the question "What does it mean to be 18?" to 18 different people, passing on their wisdom and relating the ways in which the Commonwealth Bank can support these customers as they transition into adulthood.
The direct marketing campaign will be distributed to existing Commonwealth Bank customers with more executions to follow.
