Nivea has launched a brand campaign featuring pop star Rihanna to celebrate its 100th year in business.
Created by Draftfcb, "100 Years Skincare for Life" uses compelling visuals which capture moments of closeness between people of different ages, genders and nationalities.
The integrated campaign will run across television, print, online, outdoor, social media. Nivea is sponsoring Rihanna's 'Loud' tour of the USA and Europe and organising a range of social media activities to address young consumers.
