Victorian Responsible Gambling Foundation has launched the second phase of its integrated campaign that aims to help people tackle their gambling problem.
The campaign uses real people to track the progress of their 100 Day Challenge. The second part of the campaign features a new participate in a new TVC and monitors the progress of existing participants.
McCann's executive creative director John Mescall said “This campaign is quite unique in that it not only informs, it also provides very real support through the online tools we’ve created. It’s rewarding to see that people are not just signing up and using the online self-help tools, they are also seeking professional help in the form of counselling beyond the website. It is making a real difference to people’s lives.”
Watch Matt's progress.
Executive Creative Director: John Mescall
Creative Director: Pat Baron
Creative Team: Matt Stoddart & Natasha Wood
Film Production: Airbag Productions
Director: Aaron Wilson
Executive Producer: Victoria Conners-Bell
Producer: Jillian Howe
