Tourism Australia

The ongoing pitch for Tourism Australia’s media business is down to a shortlist of three, AdNews...

From “tech dead” to data savvy; TA ditched its legacy systems, saving it $700k. It's also teamed up with...

Tourism Australia’s virtual reality campaign has already clocked up 750,000 views on Facebook and...

Renowned broadcaster David Attenborough stars in an interactive online map of the Great Barrier Reef,...

Facebook's immersive canvas allows advertisers to produce an interactive, content rich mobile solution.

RedBalloon is looking to opportunities across the ditch, with the online gift retailer shaking up its...

“The VR space is about to explode" and GroupM is taking it to the mainstream.

"To our knowledge, this is the largest and most complex film and virtual reality project undertaken. I...

Fairfax still makes the bulk of its revenue from print and digital, but events revenue was up 35% last...

Our special feature on Media Summit 2015: Screen wars, new world selling, celebrity networks - the...

“People are bombarded with so many marketing messages in a day and marketers have a tendency to...

Lisa Ronson is tasked with “selling Australia to the world.” Rachael Micallef caught up with the Tourism...

Media agency OMD got out the big guns and the little horses at its Big Day Out in May to share with...

Personalised, programmatic trading takes over - Chris Howatson is part of a stellar line-up of tier-one...

Tourism Australia has put $1.5m into documentary series on the Great Barrier Reef and will secure...