AdNews Newsletter
Dentsu shares how marketers can start acting.
Metaverse: The Next Ad Frontier.
NFT project manager Ridley Plummer on how Tennis Australia is getting ready.
“What you see on Discord, particularly in this space is really unique and pretty eye-opening at times.”
Focusing on fan acquisition and utility, rather than fan enhancement.
"The metaverse is an idea built by many," says Meta's ANZ marketing director.
A form of trading cards and moments, mining cricket's long history.
Going to an event and actually being at the event are starting to converge.