Mondelez

Mindshare has won the media account for Mondelez, one of the world's largest advertisers, following a...

Media agencies say YouTube must accept it is a media owner and give them more control over ad placement...

Ogilvy Melbourne has been named the local creative agency for Cadbury Dairy Milk, replacing incumbent...

The move is the next step in the Bega evolution "towards becoming a great branded Australian food...

An "offensive" Mondelez ad promoting its Cadbury Picnic bars has been upheld by the ad watchdog for its...

Over the last two years the confectionery giant has made a clear shift in its marketing strategy by...

The global confectionary giant wants 10% of its marketing mix to be earned media that breaks even or...

Oreo has upped its investment in the Australian market, bringing a new platform Down Under, as the brand...

Mondelez is set to offload Philadelphia cream cheese in Europe as part of a $3bn asset sell-off.

Mondelez launches novel Cherry Ripe campaign that targets consumers at the petrol pump.

In its latest bold marketing move under the Media Innovators program, Cadbury has put its TimeOut brand...

The Asian region is a major opportunity and is not to be ignored. It's a fertile field for growth, with...

In what looks like a sweet deal for Carat, the media agency has retained the media duties for Mondelez -...

In today's News Bulletin: Creative communications agency Penso is appointed to manage design event...

If big business want to get more out of startups than just a PR boost, it needs to have a clear idea of...