McDonald's

Latest News about McDonald's

McDonald’s Hamburglar is back. And he's a hipster too 9 years ago

McDonald’s Hamburglar is back. And he's a hipster too

A year after McDonald's gave Ronald McDonald a makeover, his burger-stealing nemesis Hamburglar is back....

McDonald's CEO outlines turnaround, calls out Aus as lead market 9 years ago

McDonald's CEO outlines turnaround, calls out Aus as lead market

“These are exciting and liberating times,” says Easterbrook, pledging to revive excitement in the brand...

McCafé Australia kicks off global McDonald’s initiative 9 years ago

McCafé Australia kicks off global McDonald’s initiative

Today McCafé Australia kicked-off a global McDonald’s imlovinit24 initiative – featuring a seven-metre...

Y&R Group wins McDonald's Digital 9 years ago

Y&R Group wins McDonald's Digital

Y&R Group’s VML Sydney has been selected for McDonald's social media and digital content business,...

McDonald's digital and social media up for pitch 9 years ago

McDonald's digital and social media up for pitch

McDonald's puts agencies including DDB, Leo Burnett and OMD on alert as digital and social media goes up...

Lollback: if marketing isn’t part of the c-suite it needs a re-brand 10 years ago

Lollback: if marketing isn’t part of the c-suite it needs a re-brand

In this week’s episode of Marketing Dividends presented by AANA, Mark Lollback, chief marketing officer...

Fast moves: Hungry Jacks marketing director moves to Maccas 10 years ago

Fast moves: Hungry Jacks marketing director moves to Maccas

Hot on the heels of appointing Margaret Zabel and Bronwyn Powell, McDonald's has poached rival fast food...

McDonald's poaches CommsCouncil's Zabel 10 years ago

McDonald's poaches CommsCouncil's Zabel

The Communications Council CEO is returning to client side marketing with a top job at the fast food...

ASB cracks whip over McDonald's marketing to children, again 10 years ago

ASB cracks whip over McDonald's marketing to children, again

The Advertising Standards Bureau has upheld another complaint against McDonald's for distributing a meal...

McDonald's goes gourmet and high tech 10 years ago

McDonald's goes gourmet and high tech

McDonald's takes the fight to upmarket burger joints with customisable meal options, table service and...

McDonald's names Fitzpatrick's replacement as director of marketing 10 years ago

McDonald's names Fitzpatrick's replacement as director of marketing

Maccas names former 20th Century Fox and Pizza Hut marketer Bronwyn Powell as senior director of...

Facebook reveals video ad results for McDonald's and Tourism Queensland, moots price hike 10 years ago

Facebook reveals video ad results for McDonald's and Tourism Queensland, moots price hike

McDonald’s and Tourism Queensland share the results of Premium Video Ad campaigns, discuss the challenge...

DDB creative Harrison moves to directing 10 years ago

DDB creative Harrison moves to directing

DDB executive creative director Dylan Harrison is leaving to become a director just four months after...

Google tops Ipsos Most Influential Brands study 10 years ago

Google tops Ipsos Most Influential Brands study

Google has topped research company Ipsos's most influential brand list, but the technology behemoth is...

Advertising watchdog rules McDonald's marketing to children breaches rules 10 years ago

Advertising watchdog rules McDonald's marketing to children breaches rules

The advertising watchdog has upheld a complaint against McDonald's for marketing to children.