McDonald's

McDonald's has turned the idea of the Mr Whippy van on its head, with the brand relaunching its Angus...

McDonald's global packaging overhaul is expected to come to Australian shores in February, with the...

Memes, moments and Macca's. We've got the top 10 influential social media moments of 2015.

McDonald’s marketing boss Mark Lollback has been named as John Steedman's replacement to lead GroupM.

McDonald's wants to be top of mind when consumers wake up in the morning, with the brand launching a new...

On Friday McDonald's launched 'Bring Fries to Life' - a campaign which utilises a variety of film...

James Graver, former OMD head of digital strategy who worked across McDonald’s and PepsiCo, has been...

Following comparable campaigns in Canada (2012), Australia (2013) and America (2014), Leo Burnett and...

Bauer Media has joined the ranks of brands playing McDonald’s Monopoly in order to reach a greater...

After snubbing Burger King's offer of creating a 'McWhopper' burger for International Day of Peace,...

Fast-food giant McDonald's has hit back at claims from Children’s health advocacy group, The Parents’...

Our Industry Profile takes a look at the professionals working across the advertising, ad tech,...

McDonald's Australia has been accused of dodging up to $500 million in tax in a report published this...

Media agency OMD got out the big guns and the little horses at its Big Day Out in May to share with...

McDonald's has taken the brave step of marketing itself as a fast food chain that is "very...