Kellogg Company

Latest News about Kellogg Company

The Commando takes on Survivor as new sponsors roll in 6 years ago

The Commando takes on Survivor as new sponsors roll in

The Commando Steve Willis is the latest castaway to be revealed on Ten's Australian Survivor. This...

Coco Pops ad placement blunder lands Kellogg in hot water 7 years ago

Coco Pops ad placement blunder lands Kellogg in hot water

Kellogg to tighten processes after marketing to kids mishap. The brand said the ad had been...

Kellogg and Aldi called out for 'marketing trickery' 8 years ago

Kellogg and Aldi called out for 'marketing trickery'

Kellogg and Aldi are just two of the many brands that have come under fire for disguising excessive...

Master brands and corporate branding matter more than ever 8 years ago

Master brands and corporate branding matter more than ever

Experts say consumer focus on authenticity has made master brand equity more important than ever.

Kellogg's pushes cereal for breakfast in masterbrand campaign 8 years ago

Kellogg's pushes cereal for breakfast in masterbrand campaign

Kellogg's has launched a new digitally-led masterbrand campaign, as it looks to push consumers to...

Lesbian kiss in Kellogg ad cleared by ASB 8 years ago

Lesbian kiss in Kellogg ad cleared by ASB

A complaint against the lesbian kiss in Kellogg's 'Own It' campaign has been dismissed by the ASB.

Kellogg and Nestle slammed for sugar-coating truth with “marketing trickery” 8 years ago

Kellogg and Nestle slammed for sugar-coating truth with “marketing trickery”

Six major food companies are still refusing to place health stars on their products including McCain,...

Kellogg kicks off multimillion-dollar Australian campaign push 8 years ago

Kellogg kicks off multimillion-dollar Australian campaign push

This weekend Kellogg, through its Special K brand, launched a multimillion-dollar campaign that...